About the conference:

Gone are the days of paper surveys or email questionnaires where you often get poor response rates. With the advancement of mobile technology, surveys can be seamlessly integrated into mobile apps, making it more fun for participants to respond than traditional methods.

The international conference on Market Research in the Mobile World: The Next Frontier will be held on the 2 & 3 December 2010 in Berlin. The aim of this conference is to bring together top researchers and practitioners to discuss the key challenges and opportunities of using mobile research applications for generating actionable insights. For this inaugural event, the key players in mobile research, both qualitative and quantitiatve are expected to attend.  

Conference format:
The conference format will consist of submitted (reviewed) presentations, a brainstorming workshop, invited keynotes and an interactive panel discussion session. As with past events, this conference will provide excellent opportunities for participants to network with peers. Highlights of the conference include keynote speeches by Gordon Morris & Siamack Salari (See below).

Gordon Morris, Global Insights Manager of Sony Ericsson will be providing a glimpse on the future of mobile technologies and how market researchers can leverage on new mobile data collection methods. He will also discuss how real-time insights could be generated effectively through current applications such as mobile online panels, remote ethnography and mobile surveys.

Siamack Salari, Founder of EverydayLives and a pioneer in video ethnography will present a unique case study on how a mobile ethnography research tool is being used successfully by the World's No. 1 brand. He will discuss critical issues on security, legal and data aspects of using mobile application for research and also outlining learnings, mistakes and risks to proof test ideas and ensure wide adoption. 

Topics that will be discussed and debated during the conference include:
The future of mobile market research: generating actionable insights through leveraging mobile technologies (Keynote Presentation) by Gordon Morris - Global Insights Manager - Sony Ericsson (U.K.)
Developing successful strategies to plan, implement and report mobile research studies (Brainstorming Workshop) facilitated by Dr Felicia G. Lassk - Associate Professor of Marketing - Northeastern University (U.S.) 
A smart opportunity or not? using smart phones in online research communities
by Dianne Gardiner - Managing Director - Latitude Insights (Australia)
Using mobile phones to determine what really drives customer satisfaction and behaviour: emotions!
by Paul Roberts - Managing Director, Customers and Employee Experience - BrainJuicer® (U.K.)
Life through the small screen: mobilising online qualitative research via smart phones
by Ian Ralph - Divisional Director, Business & Technology - GfK Group (UK) & Steve August - CEO - Revelation (U.S.)
The hijacking of a mobile ethnography application by a client: what are the learnings, mistakes and risks? (Keynote Presentation) by Siamack Salari - Founder & Partner - EverydayLives International (UK)
Fly on wall or in their face? using unobtrusive and high-engagement approaches to sustaining natural flows of mobile qualitative information - by Betsy Leichliter (U.S.) & Shamsu Bhaidani, CEO - FocusForums (Canada)
The future’s in their hands: exploring the application of qualitative & quantitative insight illumination methods across the mobile platform by Scott Dodgson - Director - Research, Insight, Consulting – SKOPOS (U.K.)
Evaluating two different mobile research designs: ad-hoc mobile portal research and personal application mobile research by Malte Friedrich-Freksa - Head of Market Research - YOC AG (Germany)
Boomerangers, teens & app enthusiasts: best practices for deploying mobile app-based research across varied consumer segments by Dave King - CEO - Techneos Systems (Canada) & Bernhard Witt - CEO - 2x4 Market Research Consulting (Germany)
 

Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and informal networking environment. This two-day conference includes refreshments and lunches on both days. Accommodation and travel expenses are not included in the registration fee. As seats are limited at this conference, we encourage you register early.  

Registration Fees:
Corporates / Practitioners - €595.00
Group Discount for 3 persons & above - €495.00
Academics / Students - €295.00
Programme Committee, Advisory Board Members - €350.00
Documentation Pack Only (in PDF) - €95.00
Optional Networking Dinner - €40.00
Click here to register as an attendee now!
*Limited number of bursaries are available for individuals from low-income countries. To request for a bursary, please contact the organiser.

Important deadlines for speakers:
16 August 2010: Submission of Speaker Profile
1 September 2010: Deadline for Early-Bird Registration
1 November 2010: Submission of powerpoint slides & papers for review)

*The official deadlline for speaker abstract submission has now passed. However, a few speaker slots may be available on a case by case basis based on merit of the content. If you are interested in proposing a session, please contact the organiser at events(at)merlien.org.

Sponsorship & Exhibition Opportunities:

The MRMW2010 conference provides a perfect opportunity for service providers to network, create brand awareness and showcase company's products and services. Our exhibitor packages are highly affordable starting from only € 895 inclusive of 1 attendee pass (valid before 1 Aug). For more information on our range of sponsorship & exhibition packages, please contact us for more details. 

The conference will be held in the Holiday-Inn Berlin City West. Address: Rohrdamm 80, 13629 Berlin. The hotel is located close to Berlin Airport Tegel TXL. The hotel offers shuttle service to/from the airport daily on request. Please make your room reservation directly with the hotel by calling the reservation department +49 30 3838 9888 or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . To receive the special room rate, please quote 'Merlien Institute' when booking. For other hotels, please consult booking.com

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