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Bronze Sponsor

 

Media Sponsors


 

 

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About the conference:

The 2nd Annual Qualitative Online360 conference will be held on the 18 & 19 January 2012 in Milan, Italy. The goal of this conference is to bring together leading research practitioners and academics to discuss and brainstorm the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands.

 

Listen to and meet delegates from Sara Lee, Nestle, TNS, GfK,  Millward Brown, Takeda Pharma & many other leading firms and discover how online qualitative techniques can be used for research, marketing, new product development, brand engagement and insight generation.

 

Conference format:

The conference format includes invited speakers, interactive work sessions and brainstorming workshops. Below are key themes that will be discussed at the conference:
Successful case studies on brand engagement using social media research
MROCs and online communities for qualitative research
Best practices, ethical and privacy issues in online qualitative
Evolving methodologies: mixed methods, mobile research and user experience interfaces

 

Social Networking Evening:
Opportunities to network with peers include a social networking evening organised by The Research Club on the 18th January at 7pm. Admission is free for QUAL360 delegates. To register for this social event, please click here.

 

Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and productive networking environment. This conference is offered at highly affordable rates that won't break your budget. This two-day international event includes refreshments and lunches on both days.

 

Testimonials:
Threads Qualitative
"It was worth flying halfway around the world to attend the conference organised by Merlien Institute. The conference allows me to understand how Web 2.0 market research is being implemented throughout the world. Great case studies, presentations and networking!"
- Mark Michelson, Founder & CEO, USA 		Talkeye
"It was very fun and impressive to share knowledge of QRWeb2.0 at the enriched environment. The speakers gathered from all over the world unsparingly presented insights found in their cutting edge research programs. The seminar retained the family-like atmosphere."
- Ryota Sano, Director, Japan
Synovate
"The QRWEB2010 conference in Berlin was very interesting and inspirational - helps my own thinking. Good combination of practical and academic presentations." - Renee van der Plas, Research Manager, The Netherlands

 Itracks
"This was one of the best events I have ever attended. Great content, the limited number of attendees allow delegates quality networking opportunities - not just a meet and greet." - Jim Longo, VP Business Development, USA

 

 

 
 
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