Tom H.C. Anderson appointed as Advisory Board Member of Merlien Institute

I am pleased to announce that Anderson Analytics Founder Tom H. C. Anderson (left) has joined the Advisory Board of our Americas Chapter. In this role, Tom Anderson will contribute to the advancement of market research methods and help shape the content of our global conferences, training programs and workshops.   Tom Anderson is an innovator and a thought leader in exploring new frontiers in market research. His credentials and exceptional record of delivering large-scale projects for Fortune 500 companies will add great value, perspective and expertise to the Merlien Institute's outstanding group of Advisory Board members.

In addition, Tom was recently named to the American Marketing Association's prestigious "Four Under 40" list of marketing research industry leaders. He was selected for this award based on his proven track record of methodological innovation and social media leadership.

"I am honored and excited to join the Merlien Institute's Advisory Board. In these uncertain times, the research profession has a tremendous opportunity to lead in ways that simply were not an option in the past. The Merlien Institute is a global, progressive organization dedicated to advancing qualitative research, and I look forward to helping them trailblaze the next generation of market research from a qualitative perspective," said Anderson.

On behalf our the Advisory Board, I would like to welcome Tom onboard!

Jasper Lim
Director, Merlien Institute

To view the official press release of Tom's appointment, please click here.